Revenue and measurement
RPM, CPM, fill, viewability, device, geography, seasonality, reporting quality and the metrics used to make decisions.
Publisher revenue assessment
Find where your website is leaving advertising revenue behind.
A publisher revenue audit examines the complete monetisation system—from placements and viewability to Ad Manager, demand competition, policy, page speed and measurement—then turns the findings into a prioritised action plan.
Independent
Recommendations based on the publisher’s opportunity
Commercial
Revenue impact considered alongside effort and risk
Practical
A plan your team can implement—or we can help deliver
Audit scope
What we examine.
The exact scope depends on the publication, access available and current advertising setup.
Placements and inventory
Page templates, ad density, above- and below-the-fold positions, refresh behaviour, formats, sizes and device-specific layouts.
Demand and auction setup
AdSense, AdX, open auction, mediation, header bidding, floors, direct campaigns, house ads and other eligible demand sources.
Google Ad Manager
Inventory structure, tags, line items, priorities, targeting, protections, reporting and operational complexity.
Speed, consent and policy
Loading impact, Core Web Vitals, consent signals, ads.txt, policy exposure and the trade-offs between revenue and UX.
Commercial opportunity
The most valuable improvements, their dependencies, likely operational burden and a sensible order for implementation.
Deliverable
A decision document, not a generic checklist.
The detailed audit produces a clear account of the current setup, identified issues and revenue opportunities. Recommendations are prioritised by likely impact, implementation effort, risk and prerequisites.
Where sufficient data is available, the review distinguishes quick improvements from structural work such as inventory redesign, Ad Manager changes, new demand relationships or template development.
No audit can responsibly guarantee a revenue increase in advance. Results depend on audience, geography, content, demand, seasonality and implementation. The purpose is to replace assumptions with an informed commercial plan.
Engagement
From first look to measurable optimisation.
Initial qualification
Share the website, approximate monthly traffic, main audience markets and present advertising setup.
Revenue opportunity audit
We analyse the relevant advertising, analytics and technical information to find where revenue is being missed and which improvements matter most.
Monetisation strategy call
On a video call, we present the findings and agree the right placements, formats, user-experience limits and implementation plan.
Implementation and ongoing optimisation
We can make the agreed changes, coordinate with your developers, test performance and continue managing yield.
Start with an initial review