Google AdSense
A strong self-service starting point for many publishers. We improve placement, formats, measurement and the balance between automatic and controlled inventory.
Publisher advertising platforms
Google Ad Manager, AdX and AdSense consulting.
We help publishers choose, configure and operate the right advertising setup—from effective AdSense implementations to advanced Ad Manager and AdX environments with direct campaigns, house ads and competing demand.
The right level of complexity
AdX is not automatically better—and Ad Manager is not valuable merely because it is more advanced.
The right stack depends on traffic, content, geography, sales capability, policy compliance and the amount of operational control the publisher can use productively.
Google Ad Exchange
For eligible publishers, AdX can introduce broader programmatic demand and additional controls. Access and performance depend on approval, quality and implementation.
Google Ad Manager
A full ad-serving system for programmatic demand, direct campaigns, sponsorships, house ads, targeting, forecasting and reporting.
What we improve
Make the platform support the commercial strategy.
Inventory architecture
Clear ad units, placements, key-values and naming structures that support reporting, targeting and future change.
Demand and line-item logic
Priorities, pricing, floors, protections, mediation and competition designed to avoid unnecessary conflicts or lost demand.
Direct, sponsored and house campaigns
Ad Manager can combine programmatic revenue with directly sold campaigns and internal promotion in the same controlled delivery system.
Reporting and operations
Useful reports, documented workflows and decisions based on revenue, viewability, fill, geography, devices and page types.
Experience
Hands-on publisher work since June 2003.
George Anderssen began working with AdSense at ThaiVisa in June 2003, later operating AdX and Google Ad Manager in a large community and publishing environment. The work included direct advertising, house campaigns, policy cases, high-volume traffic and collaboration with Google’s regional publisher team.
Since 2015, the experience has extended across several large publishers with different content, audiences, advertising formats and technical constraints.
Read the complete monetisation background or see what a publisher revenue audit covers.
Publisher platform review