Placement and viewability
Identify positions that readers actually reach and that create value without interrupting the content experience.
Advertising performance
Ad placement and yield optimisation for publishers.
We combine hands-on layout decisions with AI-assisted analysis and structured testing to improve viewability, demand competition and revenue across text, display, native and video advertising.
The principle
More revenue does not have to mean more clutter.
Adding units without understanding reader behaviour can damage speed, trust and long-term page value. Effective optimisation gives suitable impressions better opportunities to perform.
Every publication is different. Article depth, navigation, device mix, geography, traffic source, session behaviour and demand all influence which positions and formats work.
Optimisation areas
Layout, demand and experience measured together.
Responsive inventory
Design separate mobile and desktop decisions rather than forcing one advertising layout across fundamentally different behaviour.
Formats and creative demand
Evaluate text, display, native and video opportunities based on inventory quality, demand and page context.
Yield and competition
Improve fill, floors, mediation and auction pressure while monitoring revenue per session and per thousand impressions.
Speed and stability
Account for loading sequence, cumulative layout shift, script cost and Core Web Vitals as part of revenue optimisation.
Manual and AI-assisted analysis
Use expert review, analytics and AI assistance to identify patterns and testing opportunities; retain human judgement for commercial and UX decisions.
Ongoing management
Yield optimisation is a process, not a one-time switch.
Demand, seasonality, devices, content and audience behaviour change. A strong setup establishes a baseline, tests one meaningful change at a time and watches both revenue and user-experience indicators.
We can provide a one-time review, implement a defined improvement programme or support ongoing testing and yield management.
Start with a publisher revenue audit or review our Google Ad Manager and AdX consulting.
Revenue and UX