Now · Hua Hin

Still experimenting.

Today I spend my time around digital marketing, search, AI, websites, publishing and local community projects in Hua Hin.

I am interested in AI that solves ordinary business problems: content workflows, research, lead handling, reporting and customer communication.

Search strategy, technical SEO, content architecture and building sites that are genuinely useful rather than written for algorithms alone.

Community

Local digital and community projects remain a recurring theme — apparently I am not very good at retiring from the internet.

What interests me most?

The moment when a new technology stops being a novelty and starts becoming genuinely useful to ordinary people and small businesses.