Inventory
Weak placements and layouts
Low viewability, missed high-value positions and layouts that do not adapt properly across devices can reduce revenue on every page view.
Publisher monetisation consulting
Turn valuable traffic into stronger revenue.
We find where established content, news and community publishers are leaving money behind—then improve AdSense, AdX, Google Ad Manager, ad layouts and demand competition without sacrificing speed or reader trust.
23+ years direct experienceAll formats display, native and videoPublisher-first revenue and UX
Since 2003
Hands-on AdSense experience
AdX + GAM
Advanced publisher stack
Bangkok
Asian publisher expertise
Stockholm
European market support
Platform experience
Google publisher products we work with.
Independent consulting, implementation and optimisation for publishers using Google’s advertising platforms.
Revenue opportunity
Is your website earning what its audience is worth?
Valuable traffic can underperform when placements, inventory, demand and technology are not working together. We find where revenue is being left behind and build a practical route to improve it.
Demand
Too little auction competition
A basic AdSense setup or poorly configured mediation may leave qualified demand sources unable to compete for your inventory.
Operations
Complex systems, limited insight
Ad Manager, consent, ads.txt, floors, reporting, policy and page speed need to operate as one commercial system—not as isolated tasks.
Publisher services
You create great content. We make your advertising work harder.
Focus on publishing and growing your audience. We handle the monetisation—using smarter placements, stronger demand competition, technical optimisation and continuous testing to increase the value of your traffic.
Publisher revenue audit
A structured review of inventory, placements, demand, Ad Manager, policy readiness, speed and the revenue opportunity.
Explore the audit →AdSense, AdX and Ad Manager
Product and demand strategy, inventory architecture, line items, direct campaigns, house ads and appropriate routes beyond AdSense.
Explore platform consulting →Ad layout and yield optimisation
Hands-on placement changes supported by AI-assisted analysis, testing and device-specific performance review.
Explore yield optimisation →How it works
A commercial review grounded in evidence.
1. Initial review
We assess your website, traffic profile, geography, content and current advertising setup privately and securely.
2. Detailed audit
We examine the revenue stack, inventory, layouts, demand, speed, consent, policy and measurement.
3. Prioritised plan
You receive practical recommendations organised by likely impact, effort, dependencies and risk.
4. Implementation and optimisation
We can implement the improvements, test performance and continue managing yield over time.
Experience behind the advice
23+ years in publisher monetisation.
Hands-on AdSense experience since June 2003, combined with extensive AdX and Google Ad Manager work across display, native and video advertising.
The focus is practical: stronger demand competition, better ad placement, reliable delivery and sustainable revenue growth without sacrificing the reader experience.
View professional experience →Best fit
Designed for publishers with a real audience and a real revenue opportunity.
Content and news publishers
Original editorial sites that need stronger monetisation without weakening quality, trust or Core Web Vitals.
Community platforms
Forums and user-generated-content businesses with complex policy, moderation, inventory and traffic patterns.
Established niche websites
Specialist publishers with meaningful repeat traffic, valuable geography or underdeveloped direct and programmatic demand.
Common questions
Before requesting a review.
Do you guarantee higher advertising revenue?
No responsible consultant can guarantee a specific result before reviewing the website, audience, traffic geography, content and current advertising setup. However, when a publisher has valuable traffic but weak placements, limited demand competition or an underdeveloped AdSense setup, doubling—and in some cases tripling—advertising revenue can be a realistic opportunity. Results depend on the starting point, traffic quality, audience location, implementation and advertiser demand.
Is AdX always better than AdSense?
No. AdSense remains appropriate for many publishers. AdX and Google Ad Manager become valuable when the site has suitable scale, inventory, compliance and a need for more control and demand competition.
Will more revenue mean more ads?
Not necessarily. Better placements, formats, competition and inventory decisions can make suitable impressions work harder. Protecting the reader experience is part of the optimisation.
Can you implement the recommendations?
Yes. The audit can lead into implementation and ongoing yield management, depending on the site and the agreed scope.
Publisher revenue review